The Challenge
What they were facing
An online jewelry brand with 500+ SKUs was struggling with high CPAs and inconsistent ROAS across their Meta ad campaigns. Their catalog ads were running without proper segmentation, and creative fatigue was driving costs up month over month.
Our Strategy
How we solved it
We restructured their entire Meta campaign architecture into a three-tier funnel: cold prospecting with curated product sets, warm retargeting with dynamic product ads, and hot retargeting with urgency-driven creative. We implemented a systematic creative testing framework and built custom audiences from high-value purchaser data.
The Results
Numbers that matter
ROAS
Before1.8x
After4.2x
Cost per Purchase
Before$12.40
After$6.86
Monthly Revenue
Before$8,200
After$24,600
Ad Spend Efficiency
Before62%
After89%
“They transformed our ad account from a money pit into our most profitable channel. The level of detail in their reporting alone is worth the partnership.”